The Green Guide and thegreenguide.com are published by The Green Guide Institute (TGGI), an independent research and information organization for consumers. Dubbed the “green living source for today’s conscious consumer”, The Green Guide is an invaluable resource for men and women, from young adults to grandparents, striving for a healthy and “greener” lifestyle. It is TGGI’s vision that one day The Green Guide will be, for millions of consumers, the go-to source of information about practical everyday, environmentally responsible and health-minded product choices and actions. Our goal is to ensure that The Green Guide and blog.thegreenguide.com serve as your most practical, reliable, and trustworthy content source for product choices and daily practices that are better for health and the environment.

With The Green Guide and thegreenguide.com, we are committed to providing information on a wide variety of environmental and health topics and to make them personally relevant. The editorial staff diligently seeks the facts and reports them, providing thorough and honest coverage of the issues and the solutions, and upholding the highest professional standards.

What makes The Green Guide unique?


  • Our format: The Green Guide is published as an 12-page newsletter, available in print and downloadable PDF format. This makes it less expensive to produce and deliver than a magazine and quicker and easier to read.
  • Our web site: The dynamic database infrastructure allows the web site to expand in value as content is added. As an information clearinghouse that is centralized and easy to use, it provides tremendous added value to a subscription – a one-stop-information shop that is ready when you are.
  • Our editorial policy: In its reporting, The Green Guide maintains exemplary principles of fairness, objectivity, and responsible independent reporting.
  • Our health and environmental policy: We seek out the most environmentally responsible materials – paper, ink, etc – to produce The Green Guide, minimize our paper use in all other ways, return or recycle unusable electronic equipment, encourage our vendors to adhere to similar policies and in other ways seek to minimize our business’s adverse impact on the environment and health of its workers.
  • Our extensive research services: The Green Guide and the web site take much of the work out of behaving responsibly. By doing the research for you – and going to more depth than other information sources – we remove one of the biggest obstacles to behavior change, not knowing what to do.
  • Our readership: Readers of The Green Guide and thegreenguide.com are change agents. They take what they learn from The Green Guide, a Product Report or Smart Shopper’s Card and act on it.

Does The Green Guide endorse products?

The Green Guide’s team of researchers/reporters carefully reviews the science, the manufacturer’s detailed product information, their claims and third party certifications when developing the product recommendations and shopping suggestions you’ll find in our Product Reports and Smart Shopper’s Cards as well as many of our articles. These recommendations are not product approvals; we do not endorse products. Our aim is to inform and engage consumers to ask for and try those products in the marketplace that have been manufactured in such a way as to reduce the health and environmental impacts associated with one or more stages in their life cycle, from production through use and disposal. In this way, we hope to encourage more manufacturers to improve what they make and how they make it.

As The Green Guide does not have the capacity to test the performance of the products included in our shopping suggestions, we invite readers to compare how these products have worked for them relative to other conventional products in the category. These Reader Ratings help to round out the information about products that we can provide consumers.


What readers are saying about The Green Guide

“Check out The Green Guide for eco-neutral alternatives for toys, shower curtains – alternative everything actually.” Elle Magazine, May 2006“There is no other resource like The Green Guide, in print or on the web. It’s the first place I go for real green product information and advice.” Maria Rodale, Vice Chair, Rodale, Inc

“”Thanks for The Green Guide. It continues to be informative, in depth, lively and substantive. Bravo to all!” Meryl Streep

“Your information is top notch.” Jacqueline Leo, Editor-in-Chief, Reader’s Digest

“I read 5 or 6 medical newsletters a month and I think that the information you provide to the public is more valuable than even the newsletter I receive from Harvard.” Dr. Hashimoto, Fremont, CA

“YOUR SITE IS AWESOME!!! I am so thrilled to have so much information at my fingertips. I am recommending it to everyone and changing how I buy and use EVERYTHING.” Karen Freeman, Subscriber

“I just wanted to say thank you for being so up to date on “green issues”. After reading about the micronized minerals in sunscreen I began to worry if the mineral makeup I was using had the same problem. I was going to send in a query to find out more, and then I saw you have the topic covered this month! Thanks so much!!!! Reading your articles has helped me take steps to choose safer alternatives for my family and your buying guides are so helpful when I go shopping.” Reader

“I just got your e-mail newsletter and am so grateful for your service. I have wanted a “Consumer Reports” type resource for health food and green products for a long time.” Ellen LaPenna

“I especially like the pocket-card PDF files you are making as shopping/tip guides, and it’s brilliant that you are offering PDA-formatted versions of your information to make it even more portable. Great stuff!” Erica Blitz, Paramount Pictures

“In a world of information overload and public relations manipulations, The Green Guide is a welcome refuge and resource.” Paul R. Dolan, ABC News

“Worried about particulates in your home’s air? Want to know which appliances and products are friendliest to the environment? Check out The Green Guide, an eight-page newsletter published bimonthly by The Green Guide Institute, a nonprofit clearinghouse on eco-friendly consumer information.” New York Newsday “It can be hard to find greener products and services. The Green Guide makes it easy.” Laurie Rocke, Whole Foods Market

“I was impressed as usual with your reporting and the depth of topics you covered.” Brian Howard, E Magazine

“I think the best thing about The Green Guide is that it’s so practical. It clearly presents a problem and then tells you what to do about it. I’ve clipped the articles about the top-twelve fruits and vegetables to buy organic and about mercury in fish, and I’ve put them in my wallet, to refer to at the grocery store. Laurie Belfer, subscriber

“A ‘consumer reports’ for environmental issues.” The Times Argus

“From the time my baby was born, The Green Guide is the only thing I read as soon as I got it” Renita Hermann, subscriber